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James’s post on May 29 immediately went viral and resulted in an outpouring of interest. For her industry peers, the announcement wasn’t surprising. “Aurora has always been a person who is solution-oriented,” says designer Prabal Dinosaur T-rex Be A Unicornasaurus Rex In A Field Of Unicorns Shirt Gurung, who has been friends with James since 2015. “She never compromises on values or ethics, and she practices what she preaches in everything that she does.” So yes, designers understood—but multinational corporations were another story. “Since that day, it’s been back-to-back Zooms in 30-minute increments trying to convince these large corporations to do the right thing,” says James. “For some of them, it’s just about building out the strategy to make sure that they reach 15 percent. Others just want to ride out this situation, make a donation, and wait. It’s so much easier to do that. Some companies do not want to be accountable to Black people or feel like they’re at the mercy of Black women,” she says. “They don’t want to be in a situation where they have to answer tough questions.”

 

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