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Pushed to move beyond those fears, James drafted a mission statement in  Dinosaur T-rex Teacher Saurus Like A Normal Teacher But More Awesome Shirt an hour and took her thoughts to Instagram—in part to hold herself accountable for real-world action. “I saw all these people and companies saying how they stood with me and supported Black Lives Matter,” she says. “I was reading it but not feeling it—there was an emotional disconnect. I processed it in two ways: first as a Black woman and then as a businessperson.” Then the idea hit her: By taking the percentage of Black people in America and correlating it to a target number that retailers could hit, she felt the ask was concrete enough to appeal to retailers. “A lot of people, when they’re starting movements, they’ll do focus groups and think tanks, but this was just my ask as a businesswoman—and I wanted to put it out while these retailers were busy telling me all these things that just didn’t resonate with me as a human.”

 

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